November 13, 2003
Corporation is to acquire Mascus, the Internet-based marketplace for used
equipment. The transaction will strengthen the market position of both parties
and create new growth potential. Customers will benefit from the option to
market their equipment efficiently through multiple media channels.
Alma Media Interactive Ltd, a subsidiary of Alma Media, will acquire
the entire share capital of Mascus Ltd. The sellers are KONE Corporation and the
management of Mascus. Both the services and customer groups of Alma Media
Interactive and Mascus complement each other.
Mascus is the leading marketplace for used equipment in Northern Europe. The
company develops and produces Internet-based services and tools to make of used
equipment market more efficient. Mascus has some 350 equipment manufacturers and
dealers as customers. The marketplace has 10 000 used machines worth
approximately EUR 250 million for sale. The large product selection has been
visited by up to 180 000 visitors per month. Mascus' main markets are the UK,
Sweden and Finland. In addition, the company has customers elsewhere in
Scandinavia, Germany, Ireland, the Baltic States, Russia and Poland. The Mascus
marketplace operates in six languages, other services are available in 12
Alma Media Interactive has developed multimedia services for classified
advertising since 1996. Its Asuntopörssi newspaper (housing marketplace) is
distributed to over one million households in Finland. Its Internet-based
marketplaces Etuovi.com (real estate), Dime.com (office space), Autotalli.com
(used cars) and Jobline.fi (jobs) are all market leaders in their fields. The
services are visited by 400 000 users each month. The anticipated net sales of
classified ads for this year is eight million euros and the company employs 40
“This deal supplies Mascus with the know-how and resources of a big media
house. Together we can develop and offer our clients comprehensive media
solutions, enabling the ad to appear in multiple channels with just a single
data input. Dealers and manufacturers are interested in combining print media
and Internet marketing. In the future, digital TV can be added to the package as
well,” says Kaisa Vikkula , the Managing Director of Mascus,
describing the benefits of the deal. "Cost savings can also be realised in
product development and IT services. For example, Mascus can take advantage of
the transaction based pricing models developed by Interactive."
“Alma Media's target is to be the leading media house in classified
advertising on the Internet. Mascus is the leading marketplace in its own
field,” remarks Raimo Mäkilä , the Director for Media Services
at Alma Media, on the basis for the Mascus acquisition. Concurrently, we seek
growth and internationalisation. With Mascus' help we can quickly expand into a
new sector and international markets. Over 70 percent of Mascus sales come from
abroad and we believe the business will continue to grow strongly. The Baltic
Sea area in particular seems to provide interesting opportunities.
Mascus net sales for 2003 is estimated to be EUR 1.1 million. The company
employs 12 people. Partek Corporation established Mascus three years ago to
improve used equipment sales and free capital tied-up in stock.
Media is a media company listed on the Helsinki Exchanges. The Group's main
businesses are newspaper publishing, production and distribution of business
information, television and radio broadcasting, and media services.
Group's top brands are Finland's most popular TV channel MTV3, and Finland's
most popular commercial radio station Radio Nova, the leading business medium
Kauppalehti, the leading newspaper in the Tampere region Aamulehti and the
growing afternoon paper Iltalehti. Net sales were 486 million euros in 2002 and
the Group has 4,000 employees including 1,500 part-time delivery staff.
For more information contact:
Raimo Mäkilä, Alma Media Ltd, Media
Services, tel. +358-(0)9-507 8512, Kaisa
Vikkula, Mascus Ltd, Managing Director, tel. +358-(0)40-548 3554, John
O'Leary, Mascus Ltd, Country Manager in the UK, tel. 07970-230055,
* * *
Mascus (www.mascus.com) is an electronic
marketplace for used equipment. Mascus makes trading in used machines and trucks
quicker and more efficient by collecting in one place information about the
supply. All dealers and producers are welcome to place their used machines and
trucks for sale at the marketplace. The service was opened on the Internet at
the end of January 2001. The services are available in English, German, French,
Russian, Swedish and Finnish.
Mascus presents all leading brands in
agriculture and forest machines, transportation, groundscare, construction and
material handling equipment, e.g. Case, John Deere, Massey Ferguson, New
Holland, Valtra, Claas, Caterpillar, Komatsu, Take Job, Liebherr, Volvo,
Kobelco, Manitou, Ahlmann, Kalmar, Linde, Rocla, Renault, MAN, Mercedes Benz,
Scania, Hiab, Loglift, Jonsered, Ponsse, Rottne, Logset and Valmet.
has offices in the UK, Sweden and Finland.